[Behind] Enkostay x EO: Documenting the 'Real Problem' in Korea's Foreign Resident Housing Market

What is it really like to find housing in Korea as a foreigner? Security deposits, language barriers, complex contract structures. These are challenges that countless foreigners have simply accepted as part of the experience — until someone decided to actually solve them.

EO, one of Korea's most respected business media channels, sits down with Enkostay to find out how.

EO is a leading startup interview channel that has documented the founding stories of innovative companies like Toss, Karrot, and Ridi alongside over one million subscribers. The channel is well known for going beyond the highlight reel — capturing the real struggles, failures, and hard-won insights behind each founder's journey.

[Vist the EO YouTube Channel]
https://www.youtube.com/@eo_korea

The Journey of Enkowiths, Born from a Housing Gap

This interview begins with the injustice CEO Jay personally encountered during his time studying abroad in London in 2007 — an experience defined by information asymmetry and a lack of support for those navigating an unfamiliar housing market. What followed wasn't a calculated business move, but a deeply personal mission: starting from a single small share house, Jay set out to prove that this problem was real and worth solving. The conversation goes deep into how he built a business model around the practical gaps that even global giants like Airbnb couldn't fill — and what Enkowithus envisions for the future of housing services going forward.

Mid-March: Jay's Candid Story Goes Live on EO

The journey behind how Enkostay came to be, where it stands today, and the future we're working toward — if you've ever been curious about the story behind Enkostay, this is your chance to hear it firsthand.

Make sure to subscribe to the EO YouTube channel so you don't miss the release notification. Thank you for your continued interest and support for Enkostay's journey. 🙏